Ryan Roberts
Description
Program Highlights Achieve your organization's goals through effective and deliberate collaboration. How to identify the eight key archetypes of leadership. Modern management theory has us moving away from a command and control style of management toward a more collaborative style of collective leadership. According to Jim Quigley, this need not be an either-or discussion; some processes within your organizational hierarchy will lend themselves to...
Description
Program Highlights The nuts and bolts of using social media for viral marketing. What causes one campaign to become infectious while another fails. When "reversing the rules" can work to your advantage." An emerging trend in brand development is a shift from an advocacy marketing model (why one should buy a brand) to an ambassador model (how you can participate in the brand). In this participatory environment, social media offers a platform that...
