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Author
Description
"Whether you're standing up in front of a crowd at a conference or chatting with a colleague in an elevator, storytelling is the most effective way to get your point across. It works in ninety-second Superbowl television spots, it works in ten-second social media formats, and it works in that email you have to fire off in five seconds flat. Why? The short answer is that people don't make decisions based on logic. They make decisions based on emotions....
Author
Description
"Entra en el juzgado mientras un miembro del jurado conduce a un grupo claramente dividido hacia encontrar un consenso. Únete a un joven oficial de la CIA mientras recluta a un agente extranjero renuente. Y siéntate con un cirujano consumado mientras intenta convencer a otro paciente de cáncer de que elija un tratamiento menos riesgoso, y fracasa. En Supercomunicadores, Charles Duhigg mezcla investigaciones profundas con sus conocidas habilidades...
Author
Description
"There's no shortage of negotiation books that advise you to "get to yes," urge you to "never split the difference," and push you to "ask for more." But these one-size-fits-all negotiation techniques disregard the reality of our complex, multifaceted, multicultural world, where snap judgements are made based on perceived differences. When bias lies behind every negotiation, the only constant is you. Learn to leverage who you are-and gain the upperhand....
Author
Description
"A universal story about speaking, listening and being heard. Margot loves space. Astronauts, the stars, and especially the moon landing. So she can't understand why all of her attempts to communicate her passion fall on disinterested ears. Her mom is patient but distracted; her classmates would rather play kickball; and her teacher just wants her to focus and pay attention in class. Even so, Margot wishes she never had to talk about anything but...
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