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#1 NEW YORK TIMES BESTSELLER • Every jury has a leader, and the verdict belongs to them.
They are at the center of a multimillion-dollar legal hurricane: twelve men and women who have been investigated, watched, manipulated, and harassed by high-priced lawyers and consultants who will stop at nothing to secure a verdict. Now the jury must make a decision in the most explosive civil trial of the century, a precedent-setting...
They are at the center of a multimillion-dollar legal hurricane: twelve men and women who have been investigated, watched, manipulated, and harassed by high-priced lawyers and consultants who will stop at nothing to secure a verdict. Now the jury must make a decision in the most explosive civil trial of the century, a precedent-setting...
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"Big Tobacco meets Silicon Valley in this corporate exposé of what happened when two of the most notorious industries collided-and the vaping epidemic was born. Howard Willard lusted after Juul. As the CEO of tobacco giant Philip Morris's parent company, and a veteran of the industry's long fight to avoid being regulated out of existence, he grew obsessed with a prize he believed could save his company-the e-cigarette, a product with all the addictive...
Description
Jean Kilbourne and Rick Pollay - two of the world's leading experts on the marketing of tobacco products - examine how Big Tobacco has been able to harness the power of advertising to counter the influence of scientific research, shape news coverage, overcome public resistance, and maintain private profits at the expense of public health.
12) TTB tobacco news
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